Presented by SWVA Connections Co.
The Hometown Holiday
Extravaganza
Nov 27, 2026 – Jan 1, 2027
A community-wide holiday experience connecting Southwest Virginia with local businesses through an interactive Digital Holiday Passport.
40+
Local Businesses
5 Wks
of Holiday Events
10+
SWVA Communities
Free
to Participate
Which part of this experience is for you?
Three ways to be part of the Hometown Holiday Extravaganza.
Hometown Holiday
Jump In
Every way to be part of the Hometown Holiday Extravaganza — register, explore, and celebrate.
Registrations & SubmissionsRSVP, register, book & submit
Explore & ShopPassport, events & the store
Coming Soon
Access the Passport
Passports dropping November 23rd
Coming Soon
The Digital Holiday Passport Drops November 23rd
Your interactive guide to the Extravaganza — discover participating businesses, unlock exclusive holiday offers, and explore festive experiences across Southwest Virginia. Get ready to shop, save, and win local!
42
Days
06
Hours
48
Minutes
47
Seconds
100% Digital
•100% Free
Is Your Business Next?
Put your business in the hands of thousands of people exploring Southwest Virginia this holiday season.
Business partnerships start at $99 · November 27 — January 1
Shop Local
Support Local
Build Community
Keep SWVA Strong